Blog Promotion for Creatives

Today I am reflecting on opportunities for blog promotion for creatives. As an artist, I am still finding my way with some of these things. I am a novice at some of the opportunities and have become more expert in others. So much to learn and I have only touched the tip of the iceberg.

Blog Promotion For Creatives

Why Promote A Blog?

People have to know your blog exists before they will read it! And like anything else, my latest art piece for short story, for example, it has to be put in front of a potential audience.

Some of my art blogs take a lot of research and can take hours to write. Some not so much. I take a lot of care to include relevant artwork, videos etc to illustrate the blog and make it a positive experience for the reader.

But blogging does not end at publishing the blog, there is a raft of marketing activities that take place post-publishing. Otherwise, if no-one is going to read it why bother writing it in the first place?

Establishing A Blog Marketing Plan

In an earlier blog I talked about developing an art marketing plan. Your blog, in my case my art blog, needs to be part of that marketing plan and that includes all possible outlets. Below are some examples of those outlets.

Linking Your Blog to Other Sites

I have several places where my blog is automatically shared with an audience through another platform. This includes my Amazon author page and Bloglovin’.

Amazon Author Page

Bloglovin'
I am Stevie Mouse book cover

If you are an author that sells through Amazon, as I am,  then you can set up an author page. This allows you to link your blog so that the latest blog appears there as soon as you press the publish button. Effortless marketing, just takes a few minutes to set up and you are on your way. Here is my Amazon Author Page so you can see how the blogs are shown. They are shown under ‘Author Updates’.

I have actually seen some reads on my blog that have come from my Amazon page.

Bloglovin’

It was really straightforward to set up an account on Bloglovin’. It is a blog sharing platform that you can link your blog to, just by putting some code into your blog site. As well as linking your blog so it publishes there automatically, you can also follow other bloggers. Here is where my blog goes on Bloglovin’. When I first started, I was totally perplexed to find that some of my header images did not appear on Bloglovin. In the end I had to upload a new WordPress PlugIn to make sure my header image appeared in my blogs.

Bloglovin’ also gives you the facility to have a ‘follow’ badge on your blog.

I wasn’t sure what to expect from a site that is focused on bloggers. To be fair, I don’t interact on there but still I have been surprised at how little interest in my blogs there are on there. However, the posting to Bloglovin’ is automatic and it does give people the opportunity to subscribe to my blog on there.

Social Media Promotion

Bloglovin'
Blog advertisement for Facebook

Remember to share your blog on all your social media outlets. The ideas I would suggest to get started include:

  • Ensure you promote your blog on all Social Media sites where you have accounts.
  • Look out for special hashtags that give you a chance for wider promotion. For example, on Twitter there are #MondayBlogs and #SundayBlogs that will sometimes pick up your blog and share it with their followers.
  • There are a number of blog share groups that you can join on Facebook. Just remember to read the rules and follow them when posting. Just type blog share in the search and see what comes up.
  • The same is true for Twitter, there are many blog share opportunities with specific hashtags for RTs. Again type in blog share in search to start looking for them. Many of the groups are set up on a comment for comment basis so reciprocity is encouraged.
  • There are blog group boards on Pinterest that you can apply to join and are a great way of getting your blog seen.
  • There are some specialist groups that you might be able to link into. For example, a group of artists and/or authors that support each other in blogging through commenting and sharing. Keep an eye open for opportunities!

Blog Hops and Link Parties

Also known as ‘Linkys’ there are such things as blog hops and link parties. Finding parties is the easy bit, ones appropriate for my niche, which is art for home/interior decor are not so easy. Link Parties allow you to share your work with other bloggers and also discover what other bloggers are writing about. Usually these take place on a particular day of the week and you visit the hosting page on the day and get an invitation to join. But again there are rules to be followed and it is important to read them and join in fully with the group. You can read more about Link Parties here.

International Bloggers Association

Bloglovin'
Advert for Short Story Featured in Blog

You can become a paid member of the International Bloggers Association. It is a place to get blogging tips and join a community of bloggers, some of whom are involved in co-promotion through a share group.

IBA provide useful information and links into such things as blog parties but also provide a great deal of information on monetizing your blog, working with influencers etc. As I don’t monetize my blog this has less interest for me but I can see the value to others.

Other Places To Promote Your Blog

There are many other places to promote your blog. For example Tumblr, Mix and Flipboard. I am on Ello which is for creatives. I also started to Look at Medium and keep meaning to go back to it to find out more. Ditto Quora blogs! So much to look into and so little time.

In conclusion, writing your creative blog is just the start, there are plenty of opportunities to get it seen but it takes work. And you have to find the ones that work for you, often on a trial and error basis. I am sure there are many other ways to promote your blog than I have mentioned here. Please add any other ideas in the comments.

If you have enjoyed this post, why not read my ideas on re-using blog content?

A version of this article was published in 2018 and it has been updated and republished 4 June 2022.

Before you go

Mid-week Reflections
Dorothy and Barnet Boy

My name is Dorothy Berry-Lound an artist and writer. You can find out more about my art and writing at https://dorothyberryloundart.com.

You can follow me on Facebook and Twitter.

Thank you for reading!

About Dorothy Berry-Lound 414 Articles
I am having fun living half way up a mountain in Central Italy with my husband Barnet Boy, Stevie Mouse and the rest of my fur family. I am enjoying creating art that people will love having on their walls. I also love storytelling through my blog and short stories.

Be the first to comment

Leave a Reply

Your email address will not be published.


*