Previously in this series of articles I have looked at various ways to re-use your blog content. In this article, Part Four, I want to look at using blog content to create other articles including guest blogging.
Why Re-use Blog Content?
Blogs take time to write and often need some research. Well written blogs, with so-called ‘evergreen content’ allow the opportunity for existing material in a different way in order to attract a wider audience. As explored in earlier articles in this series, as well as refreshing existing blog material and keeping it up-todate, a blog can also provide material for a video or for an e-publication.
Writing for Others
There are opportunities for writing for other bloggers and publications though sometimes that requires stepping outside your comfort zone. In some cases it is possible to use part of existing blog content to underpin an article for another.
Guest Blogging
Guest blogging is a great way to build your expertise and reputation by working with other established bloggers. It is important not to repeat your blog content but to perhaps take extracts and build on them. Or take a particular theme and then explore it in more detail.
Katzenworld
For example, I occasionally write something for Katzenworld like this story about Stevie Mouse. It was based on previous blog posts and pulled together nicely as a story. This is one of a series of stories and articles about Stevie Mouse, all fueled by my blog. I used the information in the blogs to write a book and Stevie also has several videos.
Our Arts Magazine
Another example is Our Arts Magazine where I have contributed several articles on healing art and also, more recently, one on marketing art on Facebook. The latter was based on a blog post. Here is a YouTube video that I created based on the original blog (which was mentioned in the guest blog).
Other Writing Opportunities
For several years I wrote a quarterly column for CQ International Magazine. This allowed me to cross-seed my articles and blog posts. The magazine had a quarterly theme and sometimes there was something in a blog post that was perfect that I could rework and use. Other times I had to research something for the magazine that was then usable in a different form in my blog.
Up until its sad closure owing to Covid, I wrote regularly for BeArte Gallery. I write regularly for Jigsaw Puzzle Art.
In Summary
Look for opportunities for guest blogging and wider writing outlets as that gives you a great opportunity to rework blog content for a different audience.
Before you go
My name is Dorothy Berry-Lound an artist and writer. You can find out more about my art and writing at https://dorothyberryloundart.com.
You can follow me on Facebook.
Thank you for reading!
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