I talked in a previous blog about the need to develop a balance between creating and marketing art. Weekly scheduling really helps me structure my week and there is an art to it!
Weekly Scheduling Is An Art
Activities Linked To My Art Marketing Plan
I wrote a blog about developing an art marketing plan where I talked about how important it was to have set goals. This includes identified activities to help achieve those goals. My own goals break down into weekly scheduling of activities. Sometimes my whole week is geared towards one goal. For example, last week was all about my ‘Memories of Samurai‘ collection. It involved uploading and marketing the individual images. creating a YouTube video. Setting up an online exhibition, Then writing a press release and creating a blog about it all.
Not all weeks are that focused but they all have a structure which helps me to maintain a discipline to my activities. This enables me to take advantage of all the available art marketing opportunities that arise.
A Word About Social Media
If you want your work to be seen you have to do the work to get noticed and that means using Social Media. You have to think about your approach and how you are going to tackle it – and I don’t mean automate the whole process. I talked about this in my art marketing plan blog so I won’t repeat it here. Suffice to say each day of my week involves time spent on Social Media. And it isn’t hours and hours but it is focused and targeted to where it works for me.
Once I actually measured the time I spend on the various Social Media outlets in a given day and was surprised to find that rather than the hours I thought it was, it turned out be considerably less than an hour per day. And that can be fitted in to anyone’s schedule. But it made me realise there was potential to do so much more! But you have to work smart, do the home work and develop an approach that works for you. My approach will probably be the subject of a future blog!
I don’t specifically mention the general Social Media stuff in my review of my weekly scheduling activities below. Just take it as given than a half an hour to an hour each day is spent on that on top of what I set out below.
My Weekly Schedule
My weekly scheduling has a set pattern. This enables me to focus and allows me to set up things in advance to cover any holiday time to ensure consistency. Below is an overview of my weekly activities.
Well the hashtag #MondayMotivation could have been designed with me in mind. I always start the new week with a lot of gusto! Monday is the best day of the week for launching new things so any new YouTube videos I have made tend to make their debut then. I also upload the final images that I want to use for my Monday blog post. As the blog remains pinned to my Twitter profile until the next one (Friday) my Monday blog tends to be the main one of the week. They usually involving quite a bit of research. My blog gets posted about 5pm Italian time (lunchtime in New York!). Then I spend half an hour or so sending out notifications on Social Media and any special interest groups. Then I sit back for well earned rest!
Tuesday is the Lull After the Storm
After all the frantic activity of my Monday, Tuesday is quite tame in comparison.
I have lots of time to go out and take photographs or work on some existing ones. I also take time to respond to all the comments and follow up from my Monday blog.
I do very little marketing of images on a Tuesday as quite a bit took place on Monday. I like to leave things to ‘cook’ for a while before adding new things. It also allows for a big time difference, many people on the other side of the world are looking at my new art on a Monday evening when I am fast asleep in bed on a Tuesday morning.
Every Wednesday I set up a work in progress project on Facebook (or Faceache as I call it). This has two purposes. First, it aims to show the people following me (well, those that Facebook allows to see it anyway) something of my process when creating photo art. The second purpose is to give me a challenge! I usually pick something that will require quite a bit of work. For example, a quick snap shot I took rather than a considered, well composed shot. Hopefully the final image I create is then good enough for me to add to my portfolio of available prints. Note: I take a break from this activity over the summer months as I am usually out taking photographs!
The project challenge tends to get the creative juices going. Wednesday is usually one of my main days for creating images. It is also a day when I upload quite a few images to my portfolio and market them on Social Media. By now I am also starting to plan my Friday blog post and think ahead to the one for the following Monday, looking at my new images and thinking about how I am going to use them in a blog post.
Thursday Quiet Time
As Wednesday is always a really busy day for me, Thursday tends to be much quieter. I usually spend my time finalising images and starting to research my Friday blog. It is a good day for me to go out and take photos if the weather is agreeable as I have no pressing tasks set for the day.
Friday Blog Time
Friday involves uploading the final new images for the week and getting ready for my blog. I upload images to the selected sales sites and market them on social media. Much later in the day I finalise and publish my blog and market it. This dual approach affords me the opportunity to maximise marketing opportunities. For example, I upload a new image that I am pleased with and want to promote. I can market that, particularly to Facebook groups aimed at art buyers/collectors. That image may then be included in my Friday blog which is published and marketed on social media several hours later, but to a different target audience.
Saturday is Down Time
Saturday is time for grocery shopping, housework and maybe some work on images depending on the weather. If it is a nice day forget it! I upload a few things to my various sales sites on a Saturday afternoon/evening on a leisurely basis (ie when I get around to it).
Sunday is my planning day for the next week. I usually work after lunch and start with the set up of any Twitter scheduling I have planned (using Hootsuite). I often upload new images, including those for my Monday blog, and it is a good day for me to work on videos if I have one planned ready for a Monday launch.
The above is a summary of my weekly activities. But it is important to allow the space to be flexible within that and to respond to things as they arise. For example, this week I responded to a call for artists to be included in an article on pet portraits. A quick response was required and I was told my work would be included so that was worth the ten minute detour. I have also spent time responding to questions about my artistic style which will be included in a forthcoming article.
I write a quarterly column for CQI Magazine (see pages 60-63 of the current SciFi edition). So every once in a while my week has the writing and selection of images for that column slotted into it. I also guest blog and that is slotted in where necessary.
On top of that, flexibility is needed to allow for international or national days (like International Cat Day) which provides an opportunity for some quick targeted marketing. Add to that hashtag trends and any trending news items that can be used to good effect or a good sale I might want to promote. You have to keep your eye on the ball!
And yes, I have a life, I have lots of time every day when I do absolutely nothing. There are cats to cuddle, dogs to walk, people to see, work on the house, music to listen to. Everything in balance.
All of the images in my blog today are available to purchase as fine art prints in a variety of sizes and formats. Click on any image to be taken to the purchase page for more information.
Before you go
My name is Dorothy Berry-Lound an artist and writer. You can find out more about my art and writing at https://dorothyberryloundart.com.
Thank you for reading!